FREE eBook! Everything You Always Wanted to Know About Training Your Channel--and More!


How to Train Dealers. How to train distributors. How to train franchises
Free eBook! Just Click to Download.

Devising and delivering the right training strategy is not an easy task. The training curriculum you offer to your distribution channel can vary significantly depending upon your channel’s characteristics and your own capabilities to deliver that training.


Chances are your distribution channel is composed of independent businesses. They do not work for you or your company. This is of great benefit to you for a lot of reasons, but it also presents some challenges.


When it comes to training, one of those challenges is knowing— and agreeing to—who is responsible (you or your channel partner) for which parts of the training program, and how it will be delivered and managed.


In this eBook I’ll give you the keys to successful training and certification in the distribution channel, from strategy to tactics to operational action items. If you follow them, your dealers and distributors will be very engaged and you will have created the highest performing field force in your industry.


Over the past 30 years I’ve been at the forefront of channel training and development. I’ve created and managed enterprise programs for General Motors, Ford, Caterpillar, Daimler, John Deere, Prudential, Target, 3M, and Cargill, as well as many franchise operations. What I’ve learned I will share with you here in this eBook so you, too, can field the highest performing work force in your industry.


I hope you'll find it of value. And please share it at will.


Here's a snapshot of the chapters in this book:

  1. FORWARD

  2. WHY TRAINING AND CERTIFICATION IN THE CHANNEL IS IMPORTANT

  3. WHO YOU NEED TO TRAIN

  4. WHAT YOU NEED TO TRAIN THEM ON

  5. HOW YOU DO IT

  6. HOW TO EVALUATE AND USE IMMERSIVE COURSEWARE TECHNOLOGIES

  7. HOW YOU TRACK AND MANAGE YOUR TRAINING

  8. HOW YOU MEASURE YOUR TRAINING

  9. HOW TO INTRODUCE CERTIFICATIONS

  10. HOW TO MANAGE CERTIFICATIONS

  11. HOW TO MOTIVATE LEARNERS TO LEARN AND BECOME CERTIFIED

  12. TIPS TO MANAGE THE POLITICS THAT WILL KILL YOUR PROGRAM

  13. HOW TO TURN DEALER TRAINING INTO A PROFIT CENTER

  14. HOW CROWDSOURCING YOUR TRAINING CAN REDUCE COST

  15. WHAT YOU WILL NEED TO SUCCEED

  16. SUMMARY

Enjoy...and please don't hesitate to share it at will.


Best,

-Paul

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