The Killer Channel App

The killer channel app over the next 5 years won't be CRM. It won't be new partner on-boarding or training. It won't be deal registration or tracking. The killer app over the next 5 years will be data. Actionable data. Everything we do as CMO’s, from marketing to partner management, will be driven by data. Actionable data. Data that can move your channel management strategies from reactive to predictive in a blink of the eye. Let me repeat that because it's a very important concept to embrace: FROM REACTIVE TO PREDICTIVE! No longer do we need to “react” to sales data as it trickles in after a sale has been won or lost. No longer are we slaves to weekly/monthly/quarterly sales results that o

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