The Single Most Important Lesson I Learned from Steve Jobs

StartFragment Whatever you may think about Steve Jobs, one thing is indisputable: he was the Zen Master of marketing. So, its not surprising that the single most important lesson I learned from Steve stems from marketing. And that lesson is… Everything is Marketing! Everything! Steve Jobs taught us that everything is marketing. The big things are obvious…bringing new products to market…opening new territories…promoting and differentiating products…etc. But he also taught us that the little things are equally important. For example, he took it right down to what he wore in public appearances. His slogan at the time was "Think Differently". So, he dressed differently. He wore a black tur

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