FREE eBook! Everything You Always Wanted to Know About Training Your Channel--and More!

Devising and delivering the right training strategy is not an easy task. The training curriculum you offer to your distribution channel can vary significantly depending upon your channel’s characteristics and your own capabilities to deliver that training. Chances are your distribution channel is composed of independent businesses. They do not work for you or your company. This is of great benefit to you for a lot of reasons, but it also presents some challenges. When it comes to training, one of those challenges is knowing— and agreeing to—who is responsible (you or your channel partner) for which parts of the training program, and how it will be delivered and managed. In this eBook I’ll gi

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