Your Portal Interface Sucks! Seriously! But it Doesn't Need To.

Few things irritate me more than a poorly branded portal. Yet, I see far, far more of these than well-branded portals. Why? Because most people in charge of implementing a portal don’t really think that interface matters. Or, in many cases, branding and design are not their forte yet they have been tasked to create the interface for the portal that they’ve implemented. The truth is, most companies that build and deploy portals are technology-driven and do not have a sense of design, usability or brand. It’s a toxic combination of customer and supplier myopia. If there’s one thing all of us should have learned from Steve Jobs is that EVERYTHING IS MARKETING! Your packaging, your portals, your

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