Do Your Customers Find You "Easy to do Business With?"

In this post I'll share a best practice on how to become "easy to do business with" that I learned while working with some of the most successful dealer organizations in the world. But first, one needs to better understand the problem. You hear it everywhere these days. Companies proclaiming they want to be “easy to do business with.” Who can blame them? There’s not much future for a company that’s difficult to do business with. Yet, most companies are. Especially when serving their distribution channel. Why do so many fail at it? Because being easy to do business with is easy to say, but quite frankly, not so easy to do. In fact, for most companies, it’s not even easy to define. Every funct

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