In this post I'll share a best practice on how to become "easy to do business with" that I learned while working with some of the most successful dealer organizations in the world. But first, one needs to better understand the problem. You hear it everywhere these days. Companies proclaiming they want to be “easy to do business with.” Who can blame them? There’s not much future for a company that’s difficult to do business with. Yet, most companies are. Especially when servin