4 Tips to Maximize Spiffs

A quick tour of the Internet will tell you that many companies use SPIFFs … or Special Performance Incentive Funds to drive sales. A SPIFF is usually a contest or short-term incentive that utilizes an award to drive a behavior or goal. The award can be either cash, cash equivalents (gift or cash cards), or tangible awards like appealing merchandise or travel that will motivate behavior and goals like: Increased sales or profitability Specific products or high profit sales Sales behaviors that will lead to higher sales or profitability Strong teamwork Addition of an element of fun and excitement Frequently SPIFFS also return widely varying results. Below is a quick guide to designing a SP

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