

4 Tips to Maximize Spiffs
A quick tour of the Internet will tell you that many companies use SPIFFs … or Special Performance Incentive Funds to drive sales. A SPIFF is usually a contest or short-term incentive that utilizes an award to drive a behavior or goal. The award can be either cash, cash equivalents (gift or cash cards), or tangible awards like appealing merchandise or travel that will motivate behavior and goals like: Increased sales or profitability Specific products or high profit sales