Faced with a worldwide technician shortage, Caterpillar was looking to help fill the pipeline by introducing young, career seeking individuals to the profession of Service Technician.

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Caterpillar first targeted the continent of Africa, where a program like this would be a win-win-win for all: A win for the Cat dealers in Africa; A win for the struggling economy and struggling laborers of Africa; And a win for Caterpillar both from a need to find more service technicians and also from the global goodwill achieved through Caterpillar's humanitarian commitment to building a better world for all.

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Program Components

• Innovative web marketing layer seamlessly laid over a training platform (LMS).

• Cutting edge web techniques used to attract the targeted demographic and engage them with a "cool" web interface.

• User is required to satisfactorily complete 18 foundational service tech courses available through the site.

• A user who completes the curriculum can print a certification of completion which can be brought to any Caterpillar dealer, or any equipment dealer of any brand, and demonstrate their commitment to becoming a productive, well-paid service technician.

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Program Details

• Program kicked-off in 2016 with several countries in Africa.

• Immediate success led to expanding to most of the countries in Africa. www.techniciansforafrica.caterpillaruniversity.com.

• Expanded soon to Arabia. https://techniciansforarabia.caterpillaruniversity.com

• Expanded next to the Caribbean. https://www.techniciansforcaribbean.caterpillaruniversity.com

• Expanded next to Latin America and North America. https://www.t4la.caterpillaruniversity.com  https://www.t4na.caterpillaruniversity.com

• Expanded to multiple languages

• Future expansions under consideration

 

Program Results:

• The program has attracted over 1.2 million site visitors in under 4 years.

• Dealers throughout the world came onboard to support the program.

• Facebook social media delivered best results.

• Over 100,000 courses were started, which is absolutely amazing.

• Certified users exceeded expectations in every regard.

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