Blast off! ChannelSAGE launches new Customer Portal for Caterpillar Training!  Click here to see the results.

Channel performance.  It's about moving the needle, maximizing sales, improving service and increasing customer loyalty.


Channel performance is our purpose and our passion.  We are all about motivating sales teams, developing and training your sales, service, and channel partners, automating channel management and providing powerful portals that drive usage and extraordinary results.


We are a company that provides expert consulting services.  And we also provide solutions, leveraging our knowledge and experience--supported by enabling technologies--to help you accelerate performance and maximize results across your channel, whether they be your employees, VARs, franchises, agents or dealers. 

Let's talk so we can identify how to support your activities to engage, manage, motivate and develop your workforce.


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December 15, 2019

If you have an indirect sales channel you are probably well-aware that while they provide countless benefits, they also come with their own set of challenges. One of the biggest challenges that our customers face is onboarding—the process of bringing on new partners.

This is a process that many companies struggle with, yet it greatly affects your company’s ability to partner with dealers and distributors effectively and get the...

November 23, 2019

The killer channel app over the next 5 years won't be CRM. It won't be new partner on-boarding or training. It won't be deal registration or tracking.  The killer app over the next 5 years will be data. Actionable data.

Everything we do as CMO’s, from marketing to partner management, will be driven by data. Actionable data. Data that can move your channel management strategies from reactive to predictive in a blink of the eye.


October 25, 2019

Whatever you may think about Steve Jobs, one thing is indisputable: he was the Zen Master of marketing.  So, its not surprising that the single most important lesson I learned from Steve stems from marketing. 

And that lesson is…

Everything is Marketing!  Everything! 

Steve Jobs taught us that everything is marketing. 

The big things are obvious…bringing new products to market…opening new territories…promoting and differ...

July 20, 2019

The Challenger Sales Model came to light of day in 2011, with the release of the book, “The Challenger Sale” by Matthew Dixon and Brent Adamson. 

Today, in mid-2018, it’s more relevant than ever. Especially if your channel partners apply an account-based selling strategy and not a commodity-based strategy. 

This is driven by the realities of how the buyer’s journey has changed, disrupted by the Internet and the power of Goo...

June 22, 2019

MONEYBALL changed baseball and now it's changing channel management.

Moneyball, the movie, was released in 2011, starring Brad Pitt as baseball manager Billy Beane. It’s based on a true and very interesting story: 

The year is 2001 and Billie Beane, the Oakland Athletics GM, is upset by his team’s loss to the New York Yankees in the postseason. He wonders how he can ever assemble a team to compete with the likes of the Yank...

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